Understanding a site’s metrics (TF, CF, DR, traffic)

On a site's profile, in the catalog or on its dedicated page, several indicators help you judge its quality before buying a backlink — or, on the publisher side, understand how your site is perceived. Here's how to read them, without getting lost in the jungle of acronyms.

Trust Flow and Citation Flow (Majestic)

Trust Flow and Citation Flow both relate to the links pointing to the site, but not to the same aspect. TF assesses the quality of those links, CF their quantity, without regard to quality. A TF close to the CF suggests rather high-quality links; a large gap can signal lower-quality links.

DR, traffic and keywords

DR (Domain Rating), calculated by Ahrefs on a scale of 0 to 100, measures the domain's overall authority: the higher it is, the more authoritative the domain is in the eyes of search engines. Estimated organic traffic (Semrush) indicates the estimated number of monthly visitors, to be compared against the number of ranking organic keywords — a site that's highly visible on very few keywords doesn't have the same profile as a diversified site.

Topical Trust Flow and SEO Jungle scores

Topical Trust Flow breaks down backlink quality by topic (Business, Health, Technology…), ranked from most to least represented. It lets you check that the site's authority actually matches the sector targeted by your order: a strong "Sports" TF won't bring the same relevance for a "Finance" link. This data is complemented by scores calculated directly by SEO Jungle, such as the Power Score and the Jungle Page Rank, which give a quick sense of a site's overall quality.

Where to find them

All these indicators appear on a site's detailed profile, as well as in the results table when you search for a site in the catalog, with averages calculated across your entire search. They're an excellent starting point, but always benefit from being cross-checked against the site's actual context before you finalize your choice.