Writing the article: who writes what?

Once your order has been accepted by the publisher, what happens next depends on the type of offer you chose. Two quite distinct workflows exist on SEO Jungle.

Standard offer: the publisher writes

In this case, the publisher writes the article based on the brief you provided (topic, keywords, anchor text, destination URL, instructions). Once the article is finished, they submit their proposal to you (article URL or attached file). You can then:

1. Approve the proposed content, which opens the way to publication.
2. Reject it, explaining your request, which sends the publisher back to writing for a new version.

This back-and-forth can repeat several times until approval.

PUBLI offer: you write it

On a PUBLI offer, it's the other way around: you provide your own article directly (text, file or URL) to the publisher, along with a comment if needed. It's then the publisher who approves or rejects your content; if rejected, they explain their requested changes and you submit a new version.

Preparing a good brief

Whether the publisher or you are writing, a clear brief makes all the difference: topic, keywords, destination URL, anchor text, approximate length and editorial instructions. You fill it in when placing your order, and it remains viewable at any time from the order tracking, which lets you refer back to it if there's a disagreement over the delivered content.

After approval

Once the article is approved, the publisher actually publishes it on their site and adds the link to the order, which then enters monitoring. You can follow this step from your order tracking.