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INTRO
Once upon a time ... Gougoul
STORY 1
The link king
Story 2
Hunger justifies the Penguin
Story 3
Don’t be evil
BD SUIVANTE
We explain The real story
We explain the history. The real one!
In 2012, Google’s search result pages experienced a true earthquake with the arrival of the Penguin algorithmic filter. The hunt for abusive external links began, and many sites found themselves suddenly demoted in the SERPs, or even completely ejected from Google’s index. It was a cold shower for site owners and SEOs, who had to face a new wave of penalties just a few months after the implementation of Google Panda…
What were Google’s objectives when implementing Penguin?
External links are an integral part of Google’s algorithm for ranking websites on its search engine pages. The problem? Abusive netlinking strategies emerged, distorting the hierarchy of sites at the top of the results in the process. Desperate times call for desperate measures, so Google sent its army of penguins to clean up the SERPs.
Google Penguin: What is it?
Google Penguin is an algorithmic filter primarily capable of identifying fake external links intended to manipulate search results. Google’s goal has always been clear: to offer the best possible experience to its users while facilitating access to quality information. This new facet of the algorithm follows that path by penalizing sites that use spammy or Black Hat techniques.
An algorithm deployment in 7 phases:
- April 2012, Matt Cutts, former head of the Google webspam team, confirms the rollout of the first version of the Google Penguin algorithmic filter. Between 3 and 5% of queries are impacted.
- May 2012, Google announces a Penguin update with version 1.1.
- October 2012, Penguin 1.2 is deployed, reaching nearly 0.3% of queries. Google introduces a new link disavow tool on Google Webmaster Tools (the former name of Google Search Console).
- May 2013, the Penguin 2.0 update is announced. More than 2% of global queries are affected.
- October 2013, Penguin further refines its algorithm with version 2.1. Matt Cutts announces approximately 1% of queries hit.
- October 2014, the algorithmic filter improves its detection system further with Penguin 3.0, impacting less than 1% of queries.
- September 2016, it’s official: Penguin is permanently integrated into Google’s algorithm. The filter is now capable of analyzing sites in near real-time and targets specific pages more precisely.
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