Publisher not responding? Follow-ups and expiration

A publisher taking too long to respond does happen. Here's how SEO Jungle handles this situation, for both advertisers and publishers, without you losing your budget over it.

A deadline set by the brief

The deadline for a publisher to respond to a pending order isn't the same for every offer: it's set order by order, in days, based on the request's brief. This deadline applies as long as the order is waiting for a response from the publisher or is in price negotiation.

If the deadline is exceeded: expiration

If the publisher doesn't respond within this deadline — neither accepting nor rejecting — the order automatically moves to "offer expired." You're then automatically refunded the corresponding amount, with no action needed on your part.

Following up instead of letting it expire

1. If a publisher risks missing their deadline, they can follow up on the offer themselves to ask you for extra time rather than letting it expire.
2. Once an order has expired, you can follow up to try again with the same publisher, or abandon it for good.
3. The publisher can also, on their end, offer a follow-up on an offer they let expire.

After the follow-up

A revived order goes back to its normal path: acceptance, writing the article, then link publication. If you'd rather not wait, or if you abandon it for good, nothing stops you from turning to another site in the catalog for your next order — the jungle always offers another trail to explore.